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Products

ITO EN offers a range of products as the world's leading green tea manufacturer.

Global Brands

We started our business as a small green tea company in Japan in 1964. Since then our green tea brand has been enjoyed by people all over the world.

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Matcha Powder Recipes

Matcha Powder Recipes

Here are some easy recipes that use ITO EN's matcha powder.

Depending on the recipe, you can choose from sweetened and unsweetened matcha powder. This makes matcha powder ideal not only for drinks and desserts, but for a wide range of other dishes.

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For Visitors to Japan

For visitors to Japan, here are some tips on how to enjoy green tea in Japan.

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