Management Strategies


ITO EN Group Mission
Health Creation Company
Create healthy and fulfilling lifestyles for customers and a sustainable societyThe ITO EN Group is committed the “Health Creation Company” which “creates healthy and fulfilling lifestyles for customers and a sustainable society” as its mission in society. Serving as background is the Group’s history of having created a culture of consuming sugar-free tea beverages every day, through efforts to keep with the times and bring to production of green tea that has taken root as a health beverage in Japan since ancient times.
Long-Term Vision
Global Tea Company
Connect to the cultures of tea around the world and broadlyshare taste and value as a tea specialist
Global × Value Creation × Unique
Medium- to Long-Term Management Plan (FY2022 – FY2026)
Overview
To deal with these changes in the external environment, the Group has formulated a medium- to long-term management plan with the aim to constantly meet expectations of all customers based on the Group’s philosophy of “Always Putting the Customer First.” Under the medium- to long-term management plan, we will focus on five key strategies for the next five years for the realization of healthy and prosperous lives for our customers and a sustainable society. Moreover, based on our approach to growth, including emphasis on profitability, sustained growth for the improvement of profit and market share, and increase in return on shareholders’ equity, the Group has established quantitative goals until the FY2026.
In implementing the five key strategies under the medium- to long-term management plan, the Group will work to create new values, realize healthy and prosperous lives for our customers and a sustainable society, and aim to become a unique, lasting company.
Five key strategies
- Solidify the existing businesses in Japan
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Establish the status of an unrivaled tea company in Japan
Increase the brand value centering on health appeal
Improve contact with customers
- Develop Oi Ocha into a global standard brand
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Integrate Oi Ocha into the dietary cultures of different countries and regions and enable it to permeate daily life
- Create new businesses
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Offer new value for food and life
Leverage tea's functionality and the techniques and relationships cultivated in the tea business
- Strengthen the management base
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Increase synergy within the ITO EN Group
Optimize supply chain
Accelerate human resource development, research and development and DX
- Promote sustainability management
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Contribute to consumers, local communities, agriculture and the resolution of global environmental issues through business activities appropriate to ITO EN
Achieve continuous growth towards being a 100-year-old company
Quantitative targets
Average five-year growth rate in consolidated net sales of 3% or more
FY2021 | FY2024 | FY2026 |
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Cumulative total five-year cash flows
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