Global Brands
ITO EN's Green Tea Brand
We started our business as a small green tea company in Japan in 1964. Since then our green tea has been enjoyed by people all over the world. We have continued to expand our high quality green teas globally. With our passion for green tea, we now can provide you with various ways to enjoy green tea, from loose leaf teas, tea bags, powders and beverages.
Global Brand
In overseas markets, we are currently focused on developing two brands.
No.1 Green Tea BrandOi OchaBeverage/Tea bags/Loose Tea Leaf/Powder
Oi Ocha was created in 1989 as the flagship brand of Japanese tea company ITO EN. It is a mega-brand that has expanded and led the Japanese green tea market for many years since its release, and even today continues to maintainits stable position.
The Oi Ocha has even been recognized since 2019 with a Guinness World Record as the world's biggest selling natural healthy RTD green tea beverage and has continued to expand its footprint as an innovative brand driving the global green tea market.
The brand name was derived from the Japanese phrase "Oi ocha!" which means "Tea please!".
Long-running seller
for over decades
Oi Ocha is a long-selling product that has reigned at the top of the Japanese green tea market for more than three decades since its 1989 release
World No. 1 *
Oi Ocha set the record for the highest green tea beverage sales in the world for 2018, and was recognized with a Guinness World Record in 2019
First in the world
Developed the world's first PET bottled green tea beverage
Approximately 40 countries and regions
Global sales about 40 countries and regions
* Recognized by Guinness World Records. Official name of record: Largest NH RTD green tea brand (retail RSP, current). Record-setting brand: Oi Ocha (Excluding Oi Ocha Hojicha products). Target period: Jan–Dec, 2022.
MATCHA GREEN TEATea bags/Matcha Powder(Sweet/Unsweet)
This is the brand for tea leaf products that Japanese tea expert ITO EN has uniquely developed for the global market by pooling its collective strengths.
The brand is based around high-grade matcha (powdered green tea) that symbolizes Japan's traditional tea-drinking culture, and is known for its distinctive natural and beautiful green color. All matcha green tea products are free of colorants, fragrances and artificial additives, with a focus on natural ingredients in pursuit of safety and peace of mind.
Overseas only
ITO EN has pooled its collective strengths as an expert in Japanese tea and developed an "overseas only" brand for the global market
Matcha
The product lineup is based around high-grade matcha that symbolizes Japan's traditional tea-drinking culture
Natural ingredients
The brand uses no artificial additives, providing the authentic taste of fresh tea leaves processed in their natural state.
Health conscious
Matcha, which is made by grinding whole tea leaves, is healthy because it allows the body to absorb all its nutrients.