No.1
We have the No.1 Green tea
mega-brand in the world
ITO EN at a Glance
ITO EN at a Glance
01Green tea market
02The world's No.1 Green tea beverage brand
Our flagship brand "Oi Ocha" is
the world sales record
No.1
Green tea beverage
Official name of record by Guinness World Records®: Largest NH RTD green tea brand - retail RSP, current Record-settingbrand: Oi Ocha（excluding Oi Ocha Hojicha products）Target period: January–December, 2023 Certified sales
03Founded
August
1966
04Number of employees(as of April 30, 2024 Including overseas affiliates)
8,019
05Net sales(Year ended April 2024 Consolidated basis)
453,899
million yen
06Ratio of sugar-free beverages(Year ended April 2024 Consolidated basis)
75%
or more
07Global sales (Oi Ocha)(as of April 30, 2024)
Over
40
countries
08Crude tea transaction
volume in Japan(as of 2024)
Approximately
25%
09Used Tea Leaves Recycling System
Over100type
Used Tea Leaves blended
products developed
10Number of qualified
ITO EN TEA TASTERS(Business Skill Test approved by Ministry of Health,
Labour and Welfare / as of May 2024)
Over
2,300
persons
11Specialized stores in Japan(as of April 30, 2024)
90
