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Ingredient of
matcha

Green tea leaves are made by steaming tea leaves and processing them in a way that facilitates extraction of the good taste and aroma, while kneading them repeatedly to dry them. Matcha is made from tea leaves named tencha, which are steamed and then dried without being kneaded. High-grade matcha, such as one used for tea ceremonies, is made from tencha tea leaves that are grown with sunlight blocked by covering the tea field with traditional tools, such as reed screens and straw, or an item such as cheese cloth. Tea leaves grown in this way feature a low level of astringency, rich umami, and a unique flavor that is reminiscent of green laver.
Spirits of
Chado

Hospitality

Chado describes the traditional manners for Japanese tea ceremony. It refers to the series of behaviors for boiling water, preparing tea, and serving it to guests. The spirit of hospitality is reflected in each one of these behaviors.

Ichi-go Ichi-e

Tools used in a tea ceremony and flowers for adorning a tea ceremony room differ from season to season. The hanging scroll in the room is also changed according to the theme of each ceremony. Of course, the group of people who gather differs from ceremony to ceremony. This means that a tea ceremony will never be repeated. Therefore, people gather for tea ceremonies with their best intentions, reflecting their awareness that each ceremony is once-in-a-lifetime. Ichi-go ichi-e refers to this awareness. In contemporary Japan, ichi-go ichi-e is pervading as an idea of treasuring every encounter.
Matcha
today

Matcha is widely used as an ingredient in confectionery treats or as a topping for dishes, to take advantage of its vivid green color. Also, matcha can be beneficial to your health in various ways by consuming the tea leaves themselves.

ITO EN's Initiatives

Matcha from ITO EN boasts high quality, featuring a bright green color enabled by unique production and quality control systems, as well as rich umami and a slightly bitter taste.

At ITO EN, we have set "Natural, Healthy, Safe, Well-designed, and Delicious" as the concept for product development and take initiatives for improving the quality of our products. Specifically, we procure crude tea based on contracted cultivation enabled by collaborations with producers. We have also adopted unique clean processing facilities and state-of-the-art sterilization equipment and a pulverizer for our processing facilities.

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PURE MATCHA

Oi Ocha
Uji Matcha

Features: Using stone-ground tencha produced in Kyoto. Bright green color and smooth mouthfeel, it can be used for cooking and confectionery making as well as for tea ceremony. (100% Uji matcha).

Container/ Volume: 30g

SRP: 530yen(excluding tax)

Best-before period: 6months

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PURE MATCHA

Oishi Matcha Single Serve Sticks

Features: Soluble matcha in single serve sticks, which is made from 100% tea leaves produced in Japan. You can easily enjoy the genuine taste of matcha with a bright color, by dissolving it with cold water or milk or putting it on yogurt, for example. (100% Japanese matcha)

Container/ Volume: 12g (8sticks)

SRP: 500yen(excluding tax)

Best-before period: 7months

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INSTANT

Oishi Matcha Latte Powder

Features: This matcha latte is made using two types of matcha, one featuring a crisp astringent taste and one for the tea ceremony featuring umami. The tastes of these types of matcha are made milder by the flavor of milk. (No perfumes, artificial sweeteners, or emulsifiers)

Container/ Volume: 160g

SRP: 500yen(excluding tax)

Best-before period: 9months

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MATCHA BLENDED

Oi Ocha Green Tea
with Kyoto Uji Matcha

Features: Full-bodied Japanese green tea leaf, blended Matcha powder with green-leaf tea containing bold umami flavor. (100% Japanese tea leaves)

Container/ Volume: 100g

SRP: 1,000yen(excluding tax)

Best-before period: 9months

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MATCHA BLENDED

Oi Ocha
Matcha Green Tea

Features: Refreshing taste Japanese green tea, blended with Matcha powder carefully selected from all over Japan. (100% Japanese tea leaves)

Container/ Volume: 100g

SRP: Open price

Best-before period: 10months

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MATCHA BLENDED

Oi Ocha Matcha Green Tea with Roasted Rice

Features: This is genmaicha with a clean taste, featuring the use of bright green Uji matcha powder and rice that is soaked in water and steamed before being deeply roasted. (100% tea leaves produced in Japan).

Container/ Volume: 200g

SRP: 370yen(excluding tax)

Best-before period: 10months

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INSTANT

Oi Ocha
Instant Green Tea with Matcha

Features: This instant green tea simulates the natural flavor of tea brewed in a teapot with easy preparation. It is soluble in cold water as well. Matcha adds to the depth of the green color and the taste of the tea. (Makes approx. 50 cups)

Container/ Volume: 40g

SRP: 530yen(excluding tax)

Best-before period: 12months

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INSTANT

Oi Ocha
Instant Green Tea with Matcha

Features: This instant green tea simulates the natural flavor of tea brewed in a teapot with easy preparation. It is soluble in cold water as well. Matcha adds to the depth of the green color and the taste of the tea. (Makes approx. 50 cups)

Container/ Volume: 40g

SRP: 530yen(excluding tax)

Best-before period: 12months

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TEA BAG

Oi Ocha Matcha Green Tea Tea Bag

Features: Full-bodied Japanese green tea leaf, blended Matcha powder with green-leaf tea containing bold umami flavor. (100% Japanese tea leaves)

Container/ Volume: 24bags

SRP: 450yen(excluding tax)

Best-before period: 9months

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TEA BAG

Oi Ocha Premium
Tea Bag Matcha Green Tea

Features: This green tea in tea bags is aromatic and has a deep taste. It is made by combining refreshing, aromatic green tea with gokumushi ryokucha -- green tea which is steamed for 4 to 5 times longer than normal tea -- and Uji matcha from Kyoto. (100% tea leaves produced in Japan)

Container/ Volume: 20bags

SRP: 400yen(excluding tax)

Best-before period: 10months

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TEA BAG

Oi Ocha Premium Tea Bag Matcha Green Tea

Features: This green tea in tea bags is aromatic and has a deep taste. It is made by combining refreshing, aromatic green tea with gokumushi ryokucha -- green tea which is steamed for 4 to 5 times longer than normal tea -- and Uji matcha from Kyoto. (100% tea leaves produced in Japan)

Container/ Volume: 50bags

SRP: 1,000yen(excluding tax)

Best-before period: 10months

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DRINK

Oi Ocha with Matcha

Features: Green tea beverage with matcha. It features rich umami and a bright green color. The umami of matcha was brought out by brewing the tea at a low temperature, which has resulted in a mild taste. (100% tea leaves produced in Japan)

Container/ Volume: PET bottle 525ml

SRP: 140yen(excluding tax)

Best-before period: 9months

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DRINK

matcha LOVE Matcha Jelly

Features: Matcha jelly with a gently sweet and slightly bitter taste. You can make it simply by shaking the can. (No food coloring or flavoring)

Container/ Volume: Bottle can 215g

SRP: 148yen(excluding tax)

Best-before period: 9months

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DRINK

matcha LOVE

Features: Shake the bottle to mix high-quality matcha powder contained in the cap with natural water and enjoy this unsweetened matcha beverage. (100% tea leaves produced in Japan).

Container/ Volume: PET bottle 190ml

SRP: 140yen(excluding tax)

Best-before period: 9months

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DRINK

matcha LOVE Slightly Sweetened

Features: Shake the bottle to mix high-quality matcha powder contained in the cap with natural water and enjoy this slightly sweetened matcha beverage. (100% tea leaves produced in Japan).

Container/ Volume: PET bottle 190ml

SRP: 140yen(excluding tax)

Best-before period: 9months

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INSTANT

Matcha LOVE
Slightly sweetened matcha sticks

Features: Slightly sweetened soluble matcha in single serve sticks, which are made from umami flavored stone ground bright green matcha and granulated sugar.

Container/ Volume: 60g (5sticks)

SRP: 270yen(excluding tax)

Best-before period: 9months

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Rich taste and slightly bitter taste MATCHA

At ITO EN, we develop matcha based on five concepts of
"Natural," "Healthy," "Safe," "Well-designed," and "Delicious."

We promote safety measures for tea leaves used for matcha,
including agricultural chemicals management
and countermeasures against microorganisms.

We check the quality of tea leaves.
Only leaves that have passed the screening
are processed into matcha.

Tea leaves are ground with a stone mill
which results in bright green matcha with a mild taste.

What is
matcha?

How to drink matcha

Tea ceremony

Matcha latte

Matcha products from ITO EN