Business Model
Based on Customer First
Principle


Business Operations That Generate Value Chains, Based on Unique Innovation and Social Value
ITO EN aims to achieve a long-term, continuous improvement in its corporate value with a focus on becoming a sustainable company. We have utilized management capital to refine our strengths and create a diverse range of innovations. Moving forward, we will continue working to create value towards achieving our medium- to long-term goals by further improving and enhancing our corporate governance, and by collaborating with stakeholders.
Inputs
( Sources of competitive advantage )
Financial capital
- ROE-based corporate management
- Three financial aspects: profitability, efficiency and financial standing
Manufacturing capital
- Fabless production
- Block production system
Intellectual capital
- Five development concepts
- High-level product development capabilities
Human capital
- ITO EN TEA TASTER qualification
- Route sales
Social and relationship capital
- Percentage of crude tea handled by ITO EN
Natural capital
- Production volume and tea plantation area secured through the Tea-Producing Region Development Project
Value Perspective
Management principleAlways Putting the Customer First
Sustainable corporate philosophy

Business Model
ITO EN Shared Value Creation Model

CSV-type business operations based on unique innovations, social value and business value
Strategies for Achieving Sustainable Growth
Medium- to Long-Term Management Plan
Financial Aspects
Creating stable and continuous profits
Targets for FY4/2022
- Consolidated net sales
600.0
billion yen
- ROE
10.0%
or higher
- Total return ratio
40.0%
or more
- Ratio of overseas sales to total sales
10%
- Area developed through the Tea-Producing
Region Development Project 2,000ha
Non-Financial Aspects
CSR / CSV promotion activities and improving ESG evaluations