ITO EN - Japan's No. 1* Tea Drink Company -
Introducing the "flavor" and "fun" of Japanese tea to the world.
*Unit Sales from January 2017 to December 2017
Through our own unique techniques, we rearrange the culture of Japanese "Green Tea" to suit the lifestyles of the people in the world, contributing to a healthy and joyful everyday life with "flavor" and "fun."
Japan's best selling tea Drinks. Tastes and packaging are changed according to the season.Oi Ocha (Product Introduction)
The many faces of matcha and the best matcha products for souvenirs.Matcha Products (Product Introduction)
Shop and Souvenirs Introduction
Shops where you can enjoy genuine Japanese teas and sweets made from Matcha. Introducing tea souvenirs you can take back to your country.Shop and Souvenirs Introduction
How to Use
Here we introuce how to use vending machinesHow to Use Vending Machines
ITO EN Oi Ocha
New Haiku Contest
The largest creative public contest in Japan works with more than 70 countries around the world.
Every year, recruiting starts from November 3rd to the end of February. The winner will be announced on July 7th.ITO EN Oi Ocha
New Haiku Contest
ALL ABOUT GREEN TEA
Background Information on Japanese Green tea.ALL ABOUT GREEN TEA
The Japanese and Green Tea
One of the reasons behind the longevity of the Japan is attributed to Japanese food. Green Tea is a refreshing everyday drink that is said to be served with Japanese food for 1,200 years.
ITO EN's policy towards
"protecting the culture of drinking Green Tea"
Due to changes in Japanese lifestyles, the consumption of Green Tea fell in the 1970s. In the past, tea Leaves could only be purchased in specialty stores. Because of this reason, ITO EN developed packaged tea for supermarkets. In 1985, we developed the first ever canned Green Tea and in 1990, launched the sale of Green Tea in PET bottles. ITO EN will continue to innovate delicious tea in the future.
Our policy regarding drinking tea brewed in Japanese teapots (Kyusu)
Although the consumption of Green Tea in plastic bottles and cans increases every year, it is ITO EN's hope people will also learn to enjoy Green Tea brewed in Japanese teapots (Kyusu). In order to promote the "flavor" and "fun" and the health benefits of drinking Green Tea, ITO EN holds special tea drinking events and seminars.
Through product development that changes with the times and activities that strive to protect the tradition of drinking Japanese tea, ITO EN hopes to bring health and richness to the people of the world.
What We're Good At!
No.1 Green Tea Drink Domestic Share
Loved by Japanese tea drinkers for over 30 years.
Launch of Japan's No.1 Oi Ocha brand.
Developed on the concepts of "natural","healthy," "safe," "well-designed" and "delicious," we have realized the natural flavor of tea brewed in Japanese teapots (Kyusu).
36% Market Share for Green Tea Drinks
Over 25 billion plastic bottles sold since launch of product (500ml bottles)
Excellent Quality Control and Examination System
All tea leaves and tea bags are manufactured in our own factories where drinks products meet standard quality control. Both ingredients and products go through the analysis of flavor/machinery and the testing of microorganisms/pesticide residues by factory’s side and company’s side. Moreover, we share information with our manufacturing factories and have regular quality control meetings with the factory representative in order to assure the safety procedure and liability of producing tea products.