Home Special Features Special Features ALL ABOUT GREEN TEA Learn about the different varieties of Japanese tea, how it is grown and processed, its different components, the history behind it, how to prepare the perfect cup of tea, and lots more about the world of Japanese tea. ITO EN MATCHA GREEN TEA We are always moving forward with an eye to becoming a Global Tea Company. This is a special website dedicated to our key global brand, Matcha Green Tea. ITO EN MATCHA This is a special website about Matcha by ITO EN. Please check out ITO EN Matcha products and the videos introducing how to drink Matcha. ITO EN Oi Ocha New Haiku Contest Haiku is a traditional Japanese verse form that has taken root across the globe. Harnessing haiku’s special power to put a smile on the faces of people around the world, ITO EN is happy to host its year-long ITO EN Oi Ocha New Haiku Contest.