What is ITO EN
ITO EN at a Glance
01Founded
August
1966
02Number of employees(as of April 30, 2022 Including overseas affiliates)
8,028
03Net sales(Year ended April 2022 Consolidated basis)
400,769
million yen
04Ratio of sugar-free beverages(Year ended April 2022 Consolidated basis)
75%
or more
05Oi Ocha brand drinks(as of 2022 * Source: ITO EN)
No.1
Mega brand
in green tea
drink market
06Oi Ocha brand recognized
by Guinness World Records®
for the fourth consecitive year
World sales record
No.1
Green tea
beverage
Official name of record: Largest NH RTD green tea brand - retail RSP, current Record-setting
brand: Oi Ocha（excluding Oi Ocha Hojicha products）
Target period: January–December, 2021 Certified sales
07Global sales (Oi Ocha)(as of April 30, 2022)
Over
30
countries
08Crude tea transaction
volume in Japan(as of 2022)
Approximately
25%
09Number of qualified
ITO EN TEA TASTERS(Business Skill Test approved by Ministry of Health,
Labour and Welfare / as of May 2022)
Over
2,300
persons
10Specialized stores in Japan(as of April 30, 2022)
110
Introduction video
At ITO EN, we have been building our business model based on our belief that product development is the crucial starting point.
This has enabled us to create new value.
Oi Ocha Green Tea, a beverage that is now well received not only in Japan but is today being embraced worldwide.
We have been providing our customers with this brand, while generating global recognition and accumulating a number of the worldʼs first and the industryʼs first technological innovations.
Our commitment to preserve the natural flavor and aroma of green tea, along with our desire to bring a smile of enjoyment from our customers who drink Oi Ocha Green Tea is the basis of our initiatives.
ITO EN will continue to move forward together with tea and take on challenges with the aim of becoming a “Global Tea Company.”
From tea plantations to used tea leaves: ITO EN’s unique single value chain system
--- For products of a higher quality ---
Value chain that leads to higher quality products *
-
Procurement
- High capability of procuring crude tea
- Tea-producing region development project
-
Production
and Logistics- Fabless method
- Quality control system
- NS System
- Block production and logistics systems
- Used tea leaves recycling system
-
Product Planning
and Development- Product planning capabilities
- Product development capabilities
- A wide range of products
- Patent and trademark strategies
-
Sales and
Distribution- Route sales
- ITO EN Oi Ocha New Haiku Contest
- Retailers
- “Making Japan Beautiful Through Tea” project
- The Tea Taster System
Foundation that underpins creation of value
- Corporate governance
- Risk management
- Supply chain management
- Human resources management
- Compliance
- Respect for human rights
- Finance management
* A value chain is a set of activities to add value, including sourcing, manufacturing, distribution, product planning, development, and sales. When considered from the value providing side, this chain is referred to as a supply chain.
Company Information
- Company Name
- ITO EN, LTD.
- Head Office
- 47-10 Honmachi 3-chome, Shibuya-ku, Tokyo 151-8550 Japan
- President
- Daisuke Honjo
- Established
- August 22, 1966
- Capital
- 19,912,300,000 yen