Our Business

At ITO EN, we value natural blessings and continue to provide delicious flavors to customers in the form of beverages.

With the aim of single-mindedly serving our customers and adding elegance and health to people’s daily lives, we continue to take on the challenge of creating “natural,” “healthy,” “safe,” “well-designed,” and “delicious” products, and pursue new possibilities.

Our Product Development Concept

  • Natural

    Products that make use of natural ingredients

  • Healthy

    Products that support a healthy life

  • Safe

    Products that people can enjoy with complete peace of mind and safety

  • Well-designed

    Designs that directly convey the delicious flavors of our products

  • Delicious

    Flavors and tastes that are delicious and bring enjoyment

The Challenge to Become a "Global Tea Company"

By applying the “From Tea Plantations to Tea Leaves” business model that it has developed in Japan on a global scale, the ITO EN Group aims to become a “World-class tea producer”, providing new value to customers and society through its ITO EN brand, encouraging a healthier and more enriched dietary lifestyle, and promoting them as a feature of Cool Japan.

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