At ITO EN, we value natural blessings and continue to provide delicious flavors to customers in the form of beverages.
With the aim of single-mindedly serving our customers and adding elegance and health to people’s daily lives, we continue to take on the challenge of creating “natural,” “healthy,” “safe,” “well-designed,” and “delicious” products, and pursue new possibilities.
Our Product Development Concept
Products that make use of natural ingredients
Products that support a healthy life
Products that people can enjoy with complete peace of mind and safety
Designs that directly convey the delicious flavors of our products
Flavors and tastes that are delicious and bring enjoyment
Green Tea Business
Major Brand Products in Japan
The Challenge to Become a "Global Tea Company"
By applying the “From Tea Plantations to Tea Leaves” business model that it has developed in Japan on a global scale, the ITO EN Group aims to become a “World-class tea producer”, providing new value to customers and society through its ITO EN brand, encouraging a healthier and more enriched dietary lifestyle, and promoting them as a feature of Cool Japan.