Always Putting the
ITO EN’s Business Model for Responding to ESG
The ITO EN Group is working to enhance its response to ESG-related issues, for which there are ever-increasing demands.
Below is a summary of our flagship green tea business, as an example of the Group’s business model for responding to ESG.
ESG relates to each stage of our value chain (procurement, production and logistics, product planning and development, sales and distribution) as shown below. In its response to each of these ESG issues, the group refers to the SDGs (which it regards as a global common language for sustainability), and sets its own activity targets.
The key ingredient in driving these initiatives is the foundation that underpins creation of value, which consists of key elements such as governance, human resources management, and so on.
- Main Business Activities
- Main Related SDGs
Sustainable farming Creation of jobs/Employment Environmental conservation agriculture
- Production and Logistics
Sustainable use of resources
- Product Planning and Development
Products that contribute to health
- Sales and Distribution
Response to climate change, prevention of global warming Sustainability in harmony with local communities and the environment Offering knowledge to customers and achieving widespread popularization of tea culture Passing on traditional Japanese culture and utilizing it in education Preservation of culture Environmental conservation Conservation of water cycles and biodiversity