Always Putting the
Customer First
ITO EN’s Business Model for Responding to ESG
The ITO EN Group is working to enhance its response to ESG-related issues, for which there are ever-increasing demands.
Below is a summary of our flagship green tea business, as an example of the Group’s business model for responding to ESG.
ESG relates to each stage of our value chain (procurement, production and logistics, product planning and development, sales and distribution) as shown below. In its response to each of these ESG issues, the group refers to the SDGs (which it regards as a global common language for sustainability), and sets its own activity targets.
The key ingredient in driving these initiatives is the foundation that underpins creation of value, which consists of key elements such as governance, human resources management, and so on.
- Procurement
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- Main Business Activities
- ESG
- Main Related SDGs
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Tea-Producing Region Development Project
Sustainable farming Creation of jobs/Employment Environmental conservation agriculture - Production and Logistics
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Used Tea Leaves Recycling System
Sustainable use of resources - Product Planning and Development
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Health-Conscious Products
Products that contribute to health - Sales and Distribution
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Environmentally-Conscious Business Vehicles
Response to climate change, prevention of global warming Sustainability in harmony with local communities and the environment ![]()
Tea-Making Seminars
Offering knowledge to customers and achieving widespread popularization of tea culture ![]()
ITO EN Oi Ocha New Haiku Contest
Passing on traditional Japanese culture and utilizing it in education ![]()
“Making Japan Beautiful Through Tea”
Preservation of culture Environmental conservation Conservation of water cycles and biodiversity
Foundation That Underpins
Creation of Value
Corporate governance, risk management, compliance, supply chain management,
respect for human rights, human resources management, finance management
