ITO EN, LTD.
47-10, Honmachi 3-chome, Shibuya-ku, Tokyo 151-8550, Japan
Today the health benefits of green tea, a tea cherished by Japanese for generations, are drawing attention. Nature has provided us with the good taste and healthy properties of green tea. We at ITO EN have consistently proposed a healthy and rich lifestyle through natural beverages.
We would like to deliver better tasting and health-conscious products by always considering "what customers are still now dissatisfied with."
The product development concepts that guide us in realizing this desire are natural, healthy, safe, well-designed and delicious. ITO EN provides safe beverages that contribute to the maintenance of health without altering the taste of the nature-grown ingredients and in a form appropriate for that era. This intent is included in all ITO EN products.
The current era is one of astonishing growth in science and technology. While realizing this influence, we at ITO EN also value our corporate stance as one that walks with nature.
“Always Putting the Customer First”
Since its establishment in 1966, ITO EN has consistently adhered to the
management principle of “Always Putting the Customer First.”
The foundation of business management at ITO EN is our commitment to place
importance on each and every customer.
The ITO EN Way of Business
ITO EN provide s customers with beverages with delicious natural flavor, placing importance on the goodness of nature. In accordance with the management principle “Always Putting the Customer First,” we think of our customers with single-minded purpose and bring goodness and health to people's lives by adhering to the “Still Now” ethos of considering what our customers might like to see improved. We endeavor to create products based on the five product development concepts of “natural,” “healthy,” “safe,” “well-designed,” and “delicious” and continue to pursue new possibilities and challenges.
The History of ITO EN
|1966||Aug||The Frontier Tea Corporation, ITO EN's predecessor, established in Shizuoka City, Shizuoka Prefecture.|
|1969||May||Company name changed to ITO EN, LTD.|
|1972||Feb||Introduction of high-speed automatic wrapping equipment developed by Industrial Gesellschaft of Switzerland. Development of vacuum pack technology to preserve the freshness of green tea leaves.|
|1974||May||Shizuoka Sagara Plant constructed in Sagara Town (now Makinohara City), Haibara, Shizuoka Prefecture, and production systems consolidated there.|
|1979||Aug||Signed a contract with the China National Native Produce and Animal By-Products Import and Export Corporation, a Chinese company, to become the first company to import oolong tea into Japan. Oolong tea sales also commenced.|
|1981||Mar||Developed and commenced sales of Canned Oolong Tea. Full-scale entry into beverage market followed.|
|1985||Feb||Successfully launched Canned Green Tea.|
|1987||Jul||Established ITO EN (USA) INC. in Hawaii to play a key role in overseas expansion.|
|1989||Feb||Canned green tea line renamed under the Oi Ocha brand.|
|1990||Mar||Launched Oi Ocha Green Tea, the industry's fi rst green tea beverage in a PET bottle (1.5-liter).|
|1992||May||Initial public offering.|
|Sep||Launched Jujitsu Yasai (Vegetables Galore).|
|1993||Dec||Issued convertible bonds worth 140 million Swiss francs.|
|1994||Jun||Issued convertible bonds worth 100 million Swiss francs.|
|Sep||Established ITO EN AUSTRALIA PTY. LIMITED in Australia. Joint venture established with Ningbo Shunyi Tea Products Co., Ltd. in China. Stock listed on the Second Section of the Tokyo Stock Exchange.|
|1996||Sep||Established joint venture Fujian New Oolong Drink Co., Ltd.|
|1998||Feb||Stock advanced to the First Section of the Tokyo Stock Exchange.|
|Oct||Launched beverages in heatable PET bottles, a leading-edge development in the industry.|
|2000||Oct||Launched beverages in heatable PET bottles, a leading-edge development in the industry.|
|2001||May||Established ITO EN (North America) INC.|
|2004||May||Launched Oi Ocha Koi Aji (Dark) and Ichinichibun no Yasai (A Day's Worth of Vegetables).|
|Oct||ITO EN AUSTRALIA PTY. LIMITED built and commenced production at new raw tea leaf factory.|
|2006||Jun||ITO EN strengthened its U.S. business by acquiring shares in Mason Distributors, Inc., a Florida-based supplier of nutritional supplements.|
|Oct||Seeking to expand its coffee business, ITO EN made FoodX Globe Co., Ltd. (now Tully's Coffee Japan Co., Ltd.), which operates the Tully's Coffee chain, a consolidated subsidiary.|
|2007||Sep||Class-A preferred stock listed on the First Section of the Tokyo Stock Exchange.|
|2008||Mar||Agreement signed with Groupe DANONE (France), giving ITO EN exclusive marketing rights in Japan for evian natural mineral water.|
|2009||Aug||Launched black tea line, TEAS' TEA NEW YORK.|
|2010||Feb||Established GREEN VALUE CO., LTD. to handle maintenance and procurement of automated vending machines.|
|2011||May||ITO EN made Chichiyasu Company a consolidated subsidiary to further expand its dairy business.|
|2012||Jun||Established ITO EN Asia Pacific Holdings Pte. Ltd. in Singapore.|
|Sep||Established ITO EN BEVERAGE (SHANGHAI), LTD. in China.|
|Oct||ITO EN made NEOS Corporation a consolidated subsidiary.|
|2013||May||Established ITO EN (Thailand) Co., Ltd. in Thailand.|
|Jul||Established a joint venture for the manufacturing and sales of beverages in Indonesia.|
|Sep||TSUCHIKURA Co., Ltd. became a wholly owned consolidated subsidiary.||2015||Feb||ITO EN(North America) INC. obtains 100% of the shares of Distant Lands Trading Company,Inc.,which is involved in the cultivation and sale of coffee beans mainly in the United States.|
|Aug||Launched global brand products, MATCHA GREEN TEA collection.|